Rapid Prototyping
I have experience creating and validating prototype experiences with customer focus groups. These prototypes included various levels of fidelity to match the project expectations at that point in time. This ensured customers got what they were looking for plus creative and marketing teams didn’t waste time and money doing the wrong thing. It was common to make recommendations at a handoff point and sometimes carry the idea through full execution.
Check out the final result
The demo on the left was an early concept of the final demo we ended up creating and deploying on Bose.com. The audio files are all simulations of product performance and the experience was validated through focus group research. Click here to Hear the difference for yourself.